Hi, I teach English in Shanghai. Mainland parents generally consider English as a "must" for their children. It is not uncommon for parents to spend hundreds and thousands of RMB on supplemental materials (especially brandnamed ones like Longman, Oxford, or Scholaristic) so that their children can read/ learn extra English. The will is definitely there, but they don't usually know how to probably approach "learning English".
Most local parents I deal with see this: The will (at least from the parents' perspective) to learn English + the will to spend money on "good" school, tutor, and materials= "native speaker" level English. Few parents really understand how to educate their children and prepare them on a day to day basis. Some know they are supposed to immerse their children in a "English speaking" environment; some just want to pay the money and let the school/ teacher/ tutor sort out the details.
School's curriculum (except for international school) is tightly controlled by the government and most students must study the government approved courses (using materials supposedly approved by Oxford university). Just like the pre-1911 old days, memorization and recitation take priority.
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