A step ahead of time
In the exclusive segment of Haute Horlogerie, there are some companies that will not leave connoisseurs emotionless. Definitely, Cvstos is among those. A new Swiss brand, based on a powerful and holistic concept, which takes the challenge to set a trend and create a demand, through a new watchmaking approach, by taking into consideration four fundamental values.
Future legend
The fascinating story of Cvstos lies behind the will of two talented and complementary partners with the common quest to create, with a vision amazingly directed towards the future, an outstanding timepiece. This audacious venture, named Cvstos, in direct relation with the Latin term for guardian, was successfully achieved through a well guarded alchemy composed of the ultimate savoir-faire in the Swiss watchmaking tradition, an innovative concept and a sound mastership of future oriented technologies. The outcome of this ingenious alliance is Cvstos Technology, much more than just a marketing statement, it’s an original philosophy founded on the consistency and the maintenance of four crucial values: Performance, Efficiency, Elegance and Preciousness. These principles have been constantly united during the entire process that has given birth to a future legend: Cvstos, the sole guardian of a new concept in the art of watchmaking, that has no place for pointless praises in order to create admiration and recognition among the highly demanding collectors of rare and exceptional pieces across the world.
The principles of Cvstos Technology
Based, from the very beginning, on the freedom of independence, the Cvstos concept was elaborated in a three-dimensional vision. The purpose of such a specific outlook was to obtain not only the best solutions regarding matters of performance and efficiency, but also the intense desire of bringing a touch of elegance and preciousness to each component. The whole strength of Cvstos Technology lies in this complicated achievement. For example, combining together materials such as palladium and titanium grade 5, perfectly demonstrates the solid know-how and ability of the Research and Development Department in enhancing the rotor’s level of efficiency. The result is a watch with a world première high performance movement. The implantation of the four values of Cvstos Technology during all the stages from conception to production, make technical ingenuity and beauty coincide in the same manner that readability and high-tech design agree together in a daring innovative styling.
A glorious combination of visionary skills and a strong sense of creativity
Creativity and consistency are expressed in two different shapes of cases: the Challenge (tonneau shaped) and the Challenge-R (round shaped). The Cvstos designers have brilliantly managed the extremely difficult task to maintain the recognizable Cvstos identity between the various shapes of the cases. This shared appearance is also expressed in the geometrical proportions and the elegant contrasts that instantly evoke a dynamic sensation of velocity. The collection’s models, available in stainless steel, red or white gold, range from an hour, minute, seconds with an instantaneous date display automatic movement up to a captivating Tourbillon Mirage also with an automatic movement, an audacious technical choice! Resolutely feminine by its features, the Re-Belle line is dedicated to women with a strong personality and who are in search of both elegance and technical sophistication in a timepiece with character. Aesthetic talent and unprecedented refinement are total, with the setting of diamonds directly on the movement of the Diamond’s Rebellion model, an unconventional timepiece where diamonds break the rules... In both tonneau and round shaped, the Re-Belle is a graceful harmony between exquisite workmanship and innovative movements that take into consideration the four values of Cvstos Technology. The models of this controversial line are not, like it is often the case in the watch industry, a miniature adaptation of gentlemen models. In fact, the Cvstos team designed them by keeping continuously in mind the typical needs and tastes of contemporary women.
Doing today what others will do tomorrow
Several centuries after its dawning, a new dimension in watchmaking is being discovered. As an absolute pioneer, Cvstos is pursuing its constant growth by doing today what others will do tomorrow. In other words, being always a step ahead of time.
