Chipping away
Beijing has the advantage now in the Google row, but greater freedoms will come to China in the end
Jeffrey Garten
Jan 25, 2010
Google's threat to withdraw from China is not the opening salvo in a battle between the future and the past. Rather, it is a battle between two equally plausible visions of the future with initial advantage on the side of China. Granted, that's not how most people in the West see it.
The gigantic internet search engine company is, after all, the epitome of technological innovation and communication across borders that can only benefit billions around the world. In attacking Google, China, on the other hand, comes across to many Americans and Europeans as King Canute, trying to hold back the tides of progress.
From Beijing, things look much different. To officials, the future may be about continuing to lift hundreds of millions of people out of poverty, facilitating the rise of a rapidly growing middle class and providing a major boost to world trade. In their eyes, an uncontrolled internet may seem like a threat to national stability. Chinese officials no doubt look at the way America's financial system imploded, its deteriorating physical infrastructure, and its problem-plagued system of secondary education, and conclude that the West no longer has the standing to define where civilisation ought to be heading.
Google and China share certain characteristics, too. It was only in this past decade that Google burst on to the world scene with its gigantic initial public offering and China made its most far-reaching global commitments by joining the World Trade Organisation. Each is feared and even considered predatory - Google by many internet companies, China by certain segments of the US, European Union and countries in its backyard.
There is a strong case to be made that more globalisation, of the kind Google fosters, is inevitable. After all, for thousands of years, human beings have been in the process of connecting with one another across boundaries. That said, globalisation could be slowing down. The internationalisation of banking may experience some obstacles in the wake of the worldwide credit crisis. The recent fiasco in Copenhagen has set back prospects for serious cross-border co-operation on climate change. And global trade negotiations have been moribund for several years.
It has been an article of faith among most US leaders that economic engagement with China will slowly, but inexorably, bend its society towards Western values such as the rule of law and free expression. For almost three decades, the essence of that involvement has been penetration by international companies like Google. Multinationals have brought Western-style change in other parts of Asia - think about Japan, South Korea and Taiwan - so why not the Middle Kingdom?
Surely, so the reasoning also goes, all those Chinese employees of Western firms and all those Chinese students returning from US schools will exert a powerful Western influence. But, for centuries, the West has failed to make the kind of inroads it expected. The Middle Kingdom does incorporate foreign ideas, but in ways that suit its own needs, its own timing, and within the framework of its own culture and national priorities. What Yale historian Jonathan Spence wrote four decades ago about the efforts of Western advisers in China from 1625 to 1960 is still true: "China, which once surpassed the West, then almost succumbed, now offers to the world her own solutions."
The two visions of the future - openness, globalisation, Westernisation, on one hand, versus controls, nationalism, and far less Anglo-American influence, on the other - must be seen in the context of certain political realities that make China's perspective far more viable than most Westerners like to admit.
First, Washington's soaring debt and growing reliance on loans and investments from China, plus its need for Beijing's help on preventing nuclear proliferation in Iran and North Korea, ties its hands in providing high-profile support for one of its great companies, as it surely would have in the past. Many governments beholden to Beijing will probably hold their tongues: a number of them are cheering for Beijing.
Nor can Google expect very much support from other Western companies, almost none of which would risk their prospects in China's growing market.
Finally, compared to the 1980s and 1990s, the lustre and clout of Western multinationals have been vastly reduced, their reputations soiled by the Enrons and AIGs. Beyond that, emerging markets are producing their own corporate champions, which are providing ferocious competition to their developed-nation counterparts.
Hopefully, Google and China will find a way to settle amicably. For the foreseeable future, however, not only does Beijing hold all the cards, but it could actually reinforce its authority and enhance its standing among many countries of the world by humbling Google and warning all other multinationals against challenging its political power. Long term, which vision of the world will prevail? I'd say we'll end up with less openness and globalisation. Reason: in addition to China having the political winds in its sails, other issues such as concerns over privacy and the need to combat terrorist threats against critical cyber networks will slow the expansion of an open, unregulated internet.
Nevertheless, we will see more freedom than China is currently willing to allow. Ultimately, its tens of millions of tech-savvy inquisitive minds will have the ability and compulsion to scale any firewalls Chinese authorities erect. Many already do.
Jeffrey Garten is the Juan Trippe professor of international trade and finance at the Yale School of Management. He was formerly undersecretary of commerce for international trade in the first Clinton administration. Reprinted with permission from YaleGlobal Online. (
http://yaleglobal.yale.edu)
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