WHITE
I'm talking about napkins "衛生巾", sanitory protection for ladies, not "餐巾".
Ask the ladies, what’s the color of napkins?
It must be white, and become red after use.
The market of napkin is very large. Imagine each lady under the age group of say 16-45 (?) has to use at least 3 pieces every month, and these ladies are likely to stock up during promotions. Paper products are used to be of high margin, and the money earned is used on brand building.
In Hong Kong, we can say there are three key brands dominating the napkins, or so called sanitary protection market, namely Kotex, Whisper, and Lauriel. Which brand do you use?
Let’s take a look at the product itself. Whisper is one of the most popular brand in HK, and in terms of pricing, it is almost the most competitive one. In the napkin itself, Whisper has a lot of materials used for absorption of fluid and smell. And because of the goal to make the napkin thinner, the use of cotton is relatively less than other brands, which may make the ‘feel’ less comfortable. However, Kotex emphasizes on the ‘comfort’ offer to users so more cotton is used, and it’s thus relatively more expensive.
So ladies. If your ‘sensitive’ part is really very sensitive and want to prevent from unnecessary allergies, I would suggest you to use Kotex. If you only focus on absorption, buy Whisper. If you haven’t got any issue on comfort or absorption, you can also consider Lauriel.
[
本帖最後由 bgfantasy 於 2007-7-24 08:51 編輯 ]
